Silver Lockit par Virgil Abloh

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Silver Lockit par Virgil Abloh

Dans le cadre du partenariat Louis Vuitton for UNICEF, Virgil Abloh a imaginé une nouvelle collection de bracelets Silver Lockit.

Les nouveaux modèles Silver Lockit réinterprètent les codes signature de Virgil Abloh dans des matériaux et coloris inédits : la chaîne, le cadenas et le charm Louis Vuitton se réinventent en titane naturel ou noir avec un cordon jaune fluo, arc-en-ciel ou noir.

Louis Vuitton for UNICEF

Avec la campagne #MAKEAPROMISE, Louis Vuitton s’engage à sensibiliser à la cause des enfants dans le monde et à lever des fonds pour soutenir les programmes d'UNICEF. Depuis 2016, plus de 18 millions de dollars ont été récoltés en faveur d’UNICEF grâce à la vente des collections Silver Lockit, dont de nouveaux modèles sont dévoilés chaque année.

WHAT IS THE AIM OF THE “LOUIS VUITTON FOR UNICEF” CAMPAIGN?

Louis Vuitton is committed to help provide care and protection to the world’s most vulnerable children exposed to conflicts, diseases, natural disasters and other issues that threaten their safety and well-being. Launched in 2016, Louis Vuitton has made a promise to help these children through it's ongoing partnership with UNICEF.

WHY HAS LOUIS VUITTON CHOSEN TO SUPPORT UNICEF AND ITS FOCUS ON CHILDREN?

Louis Vuitton is a House that treasures its past, while embracing the future. Louis Vuitton has always been a family business, transmitting values from generation to generation. Over the course of many years, we have naturally come to the wish to support children worldwide. We would like to provide help and care to those who are in urgent need.

HOW DOES LOUIS VUITTON HELP CHILDREN WITHIN THE UNICEF PARTNERSHIP?

Together with employees and customers, Louis Vuitton is building a community of supporters and actively raising funds throughout the year for children caught up in humanitarian crises. Louis Vuitton has specially designed products for this purpose and organizes fundraising activities through ad-hoc events (internally and externally). We will use our assets to communicate and raise awareness worldwide. Funds raised through this campaign will be donated to UNICEF to help children in urgent need.

HOW CAN I GET INVOLVED?

The Silver Lockit jewelry collection has been specially designed and created by Louis Vuitton for this ongoing campaign, with new collections released annually. We see the Silver Lockit as a symbol of commitment and protection. It is a token of our promise to help children and we hope you will share this promise with us. You can get involved by either:

  • purchasing this Silver Lockit (pendant or bracelet): for each sale, Louis Vuitton will donate $100 to UNICEF
  • or
  • making a direct donation to UNICEF at https://support.unicef.org/lvforunicef
  • or
  • sharing your support on social media and encouraging your friends to #MAKEAPROMISE by donating to UNICEF

WHAT CAN A $100 DONATION TO UNICEF ACCOMPLISH?

With $100, you can help UNICEF provide the range of support needed which can include the following:

  • 3 First Aid kits with essential medical supplies to heal and protect children against infections,
  • 12 fleece blankets to keep babies and children warm in emergency situations,
  • 22 life-saving mosquito nets to help protect children and their families them from malaria.

CAN I GET A TAX REFUND FOR THE DONATION?

Louis Vuitton is not entitled to operate a tax refund for the sales of the charity product. However, if you make a direct donation to UNICEF, depending on the country you operate from and on the local tax legislation, you may receive a tax deduction for the donation you made.

HOW CAN I LEARN MORE ABOUT UNICEF'S WORK?

UNICEF believes that every child born into this world has the right to a childhood and a fair chance in life. But for millions of children, their rights are brutally violated and their hopes destroyed nowhere is the harsh reality more apparent than in the lives of children caught up in humanitarian crises. Funds raised by Louis Vuitton will help enable UNICEF to bring support and assistance to at least tens of thousands of children affected by natural disasters, conflicts and diseases. To learn more about the LOUIS VUITTON for UNICEF initiatives, please visit the partnership website at https://www.unicef.org/partnerships/louis-vuitton